Gehraiyaan has collected 7 Lakh views in its first 24 hours of being available on Amazon prime which is fairly disappointing and lower than the benchmark of 1 Million or 10 Lakh views which will ensure that movie is a flop on OTT.
Amazon Prime has 2 Crore paid subscribers in India in Feb 2022 and has paid 100 Crores for this movie and the performance is below expectation for the cost paid
Gehraiyaan has now reached 8.5 Lakh views in 48 hours and that is still very disappointing for the cost paid
Gehraiyaan had a budget of 70 Crores all-inclusive which is much higher than Shakun Batra’s last Kapoor and Sons which had a budget of 28 Crores. That includes salary of Deepika Padukone of Rs 20 Crores
Gehraiyaan Profit and Loss
Gehraiyaan has been sold at Rs 100 Crores to Amazon prime giving a table profit of 30 Crores to Dharma Productions. The Price paid by Amazon prime is 5th highest ever for a Bollywood movie after Lazmi , Coolie No 1 , Atrangi Re and Raadhe
Gehraiyaan Views on OTT in 24 hours
1 Million views or 10 Lakh views is the benchmark for an average movie in first 24 hours of release which Gehraiyaan failed to cross. For Reference, a Lakshmi on 2020 on Hotstar had 37 Lakh views in its first 24 hours and 2 years later the number of subscribers has doubled on Amazon Prime in India.
Gehraiyaan starring Deepika Padukone , Ananya Pandey , Siddhant Chaturvedi and Dhairya karwa has released on Amazon Prime on 11 Feb