MSG: The Messenger of God Box Office Collection
First Week Total: 9.92 Crore. purely due to bulk booking worth a few crores done for PVR.
Large chunk of this number is coming from Delhi /NCR.
Across some of the top multiplex chains MSG - The Messenger Of God has bulk bookings done for the whole of week.
The bulk buys done are for the whole week and it will be very interesting to see what happens in week two.
This however means that bulk buys are contributing to a major number of the total box office collections.
Bulk buys are likely done by followers of the saint.
Beyond the bulk buys in multiplex chains MSG is lacklustre.