Laxmii featuring Akshay Kumar and Kiara Advani had 37 Lakhs (3.7 Million) Concurrent Views on Hotstar beating Dil Bechara’s 22 Lakhs Views to be the highest opener on Digital It also saw 9 Lakh New people signing up for Hotstar subscription.
Laxmii opened to bad reviews by critics but released directly on Hotstar and was estimated to be sold to Hotstar for 150 Crores giving a clear profit of 40 Crores to producers before satellite rights and taking into account Akshay Kumar’s share of profits. Do Note that the Producers Fox Star Studios and Disney Plus Hot Star and satellite rights holder Star Gold are related companies so technically all of this would be table profits
If Laxmii aka Laxmi Bomb had released normally on movie screens considering the negativity by critics and the poor trailer it would have struggled badly at the box office
65 Crore is the estimated budget of Laxmii without P&A and Akshay Kumar’s salary as no cost was incurred due to digital release. Akshay Kumar has a share of profits so that is an additional cost
Production Cost: 65 Crore
Prints & Advertising Cost: 0 Crore
Laxmii Viewership on Hotstar
Laxmii viewership figures as officially shared by Hotstar is 37 Lakhs (3.7 Million) Concurrent Views which is highest ever on a Digital platform . Disney Plus Hotstar also saw 9 Lakh new Subscribers signing up just for Laxmi. It is estimated that it has 11 Million or 1.1 Crore paid Subscribers in India and 300 million total subscribers . At this rate it is expected that 80 Lakhs or 8 Million viewers should watch this movie on Disney Plus Hotstar which should be below par as per the cost paid Hotstar. Just for reference Mirzapur Season 2 had 16 Million views (1.6 Crore) on Amazon prime in a week.
Laxmii released directly on Hotstar without any release in theaters
Laxmii Hit or Flop
Laxmii produced by Fox Star Studio and is a profitable venture as a direct release to Hotstar gave it a direct 85 Crores profit besides the profit from satellite rights. Out of this Profit assuming a 50% share to Akshay Kumar the producers would make a cool 40 Crore as profit. But Do note that this is a table profit as Producers Fox Star Studios, Platform Disney Plus Hot Star and Satellite Rights holder Star Gold are all related companies which were formerly part of Star group and are now part of Disney