Ajay Devgan’ s Drishyam had a very good growth on Saturday at india box office.
Saturday Collection:
7.46 Crore Trade Figure
9.4 Crore Producer Figure
Total till date:
13.28 Crore Trade Figure
17.45 Crore Producer Figure
On Saturday Drishyam grew its box office collections by 40% over its Friday business.
The growth came across all territories which is a healthy sign for the movie showing good word of mouth.
In all the languages this movie has been made it has always opened low and grew on word of mouth which is likely what is happening for the hindi version also.
Drishyam will however have to depend heavily on weekdays number s to see if it manages to breakeven since the opening is too low and cost of the movie is high.
The biggest problem for the movie has been that it has not been able to attract the young crowd which is why it struggled for an opening but since word of mouth is good it still has a chance.
Even the strategy of paid previews which was used to improve word of mouth didn’t work very well for the movie as it turned out to be lowest Ajay Devgan opener in 3 years
First Day Box Office Collection
5.82 Crore Trade Figure inclusive of Paid previews
8.05 Crore Producer Figure inclusive of Paid previews
Breakup
5.32 Crore Trade Figure
Thursday Paid Previews: 0.5 Crore
Drishyam Screen Counts:
Drishyam has opened in 2365 screens Pan India
Drishyam Budget:
65 Crores including Prints and advertising.
Also Try:
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Box Office Collection 2015
