Shahrukh Khan on “Barely Speaking with Arnub” with Viral Fever

Shaharukh Khan appeared on  ‘Barely Speaking With Arnub’  a viral video with the group The Viral Fever Videos.
It seems the success of Alia Bhatt’s viral video in generating PR has meant that more celebs are using viral videos for PR and this video and its timing suggest that this is a PR strategy for Happy New year.