|Saif Katrina in Phantom|
Saif Ali Khan and Katrina Kaif starrer Phantom has taken a decent start at box office in India.
First Day Box Office Collection:
8.25 Crore Trade Figure
8.46 Crore Producer Figure
After Opening slow in the morning Phantom picked up in evening in all major cities.
1.) The First Day Box Office Collections are 8th highest of 2015 behind Bajrangi Bhaijaan , Brothers, ABCD2, Gabbar is Back , Dil Dhadakne Do , Roy and Tanu Weds Manu Returns
2.) For Saif Ali Khan this is his 5th Highest Opening day ever behind Race 2, Humshakals, Cocktail , and Agent Vinod
3.) For Katrina Kaif this is her 7th Highest Opening day in her career behind Dhoom 3, Ek Tha Tiger, Bang Bang , Tees Maar Khan, Jab Tak Hain Jaan and Rajneeti.
4.) For director Kabir Khan this is his 3rd highest opening day behind Bajrangi Bhaijaan and Ek Tha Tiger.
In UAE Phantom opened on Thursday and collected AED 662,000 or Rs 1.19 Crores across 62 screens.
The opening of Phantom is better than that of Baby, Badlapur and Drishyam and now with a Rakhi Holiday on Saturday it can hope for a decent weekend
Phantom has opened exactly as per what Trade expected from the movie strong in metros and weak in mass areas.
Phantom has opened poorly in mass circuits of India like Rajasthan,CP, CI, Gujarat and Bihar but the opening is better in bigger cities.
Phantom will struggle in mass circuits of India but has a chance to do better in all metros depending on the word of mouth
Overall Phantom has opened better than Saif Ali Khan’s recent movies due to presence of Katrina and good will that director Kabir Khan is having from Bajrangi Bhaijaan
Phantom Trade Expectation:
Trade has low expectations from Phantom but hope that the movie does better than Saif ali Khan’s recent movies as he has been involved in two major debacles Humshakals and Happy Ending which has reduced his star power.
Fri 7-8 crore
Sat 10 crore (Raksha Bandhan)
Sun 11 crore
Weekend 28-29 crore
Total Budget is 70 Crores
Production Cost: 55 Crore and prints and advertising cost 15 Crore
Phantom was planned three years ago when Saif was a bankable star and satellite market was good and used to give 25 crore for any decent movie now it will have to struggle as it will not get too much from Satelitte rights and will have to depend on Theatrical avenues to recover its cost.
Saif and Trade is hoping that Kabir Khan may help Phantom pull through which looks tough for now as reviews are also not that good.