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Brothers First Monday (Day 4) Box Office Collections: Goes Down

Brothers went down sharply on Monday at India Box office

Brothers Fourth Day Box Office Collections:

5.26 Crore ( Trade Figure)
6.23 Crore ( Producer Figure) as shared by Fox Star.

Total till date:
55.21 Crore nett ( Trade Figure)

58.31 Crore nett ( Producer Figure)   as shared by Fox Star.

On Its First Monday Brothers went down by around 60% as compared to its First Friday.

This is not a good trend for the long term.

Despite this Brothers might end as second highest grossing first week ever for Akshay Kumar in his career the current highest first week ever being Rowdy Rathore.

 84.92 Crores gross ( first weekend) 2nd Highest of 2015 behind Bajrangi Bhaijaan. See countrywise break up here

Budget: 82 Crore All inclusive

With brothers what most exhibitors have been reporting that while youth have flocked the cinemas and have given the opening the families have stayed away from the movie.

Mostly most of the trade has been complaining is that movie is too gruesome and thus have alienated the female audiences and the family.

While appeal to youth ensures that movie takes an opening it is the family audiences which ensures that movie has a longer run which is missing here.

Another aspect which is surprising to trade is that Brothers is a remake of Warrior and Warrior  though was a critically acclaimed movie but was a disaster at the box office.

If you are buying rights and remaking the movie than at least invest in a commercially viable project is the refrain being heard in trade


First Weekend box office collections are 2nd Highest of 2015 behind only Bajrangi Bhaijaan and ahead of ABCD 2, Gabbar is Back and Baby

First Weekend is the biggest ever weekend for Akshay Kumar ahead of rowdy rathore which had collected 46.04 Crore.

First Weekend is the biggest ever weekend for Siddharth Malhotra ahead of Ek Villain  which had collected 49.28 Crore.

On its day 2 it was the first time ever that either of Akshay Kumar or Siddharth Malhotra’s movie collected more than 20 crore in a day.

Trade Expectations:

Trade is seeing an under performance by at least 10 crores  by this movie so far and believes that Brothers will be a loser at the box office though the opening ensures that movie has a chance to reach the safe zone.
Daywise Breakup:

Day 1:
15.2 Crore ( Producer Figure) as shared by Fox Star.
13.68 Crore ( Trade Figure)

Day 2:
21.43 Crore ( Producer Figure) as shared by Fox Star.

21.26 Crore ( Trade Figure)

Day 3:

15.45 Crore ( Producer Figure)   as shared by Fox Star.
15.01 Crore ( Trade Figure)

Brothers Screens:
3850 out of which 3400 Pan India 450 overseas

Brothers Budget :
82 Crores Total  out of which production Cost: 65 Crores and prints and Advertising Cost 17 Crore.

Brothers is the most expensive movie for Akshay Kumar as the budget is more than both Baby and Gabbar is Back.

Akshay Kumar’s current salary is estimated to be in the range of 25 Crores and is part of total budget.

Brothers Economics: (Profit and Loss Analysis):

Producers of Brothers are already safe and have made pre release profit by selling off satellite rights  and music for 42 Crores and Distribution Rights for 55 Crores.

Pre release Profit for Producers:   15 Crores

India and overseas rights for brothers have been sold to Fox Star at 55 Crores.

Fox Star  would need to recover this purely from Theatrical Business in india and overseas to have a recovery.

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