Highway First Day Box office Collection
First day collection :
Rs 3.27 Crore Nett
This is lower than even Hasee Toh Phasee’s opening day
Comparative opening day of Imtiaz Ali Movies
Rockstar: 10 Crore
Love Aaj Kal: 8 Crore
Highway: 3.27 Crore
Jab We Met: 2 Crore
Also Alia’s last movie opening
Student of the Year: Rs 7.5 Crore
Highway has a limited release strategy wherein it was released in only 700 screens and that too majorly multiplexes to control costs in fact Darr @ Mall was a wider release
Release may be expanded.
Highway collected only in metros and premium screens in Mumbai, Delhi , Gurgaon and Bangalore which is same as for Hasee Toh Phasee.
Hasee Toh Phasee has trended well and has sustained on good word of mouth it remains to be seen whether Highway can do the same