Highway First Day Box office Collection: Poor

Highway First Day Box office Collection 

First day collection :
Rs 3.27 Crore Nett

This is lower than even Hasee Toh Phasee’s opening day

Comparative opening day of Imtiaz Ali Movies
Rockstar: 10 Crore
Love Aaj Kal: 8 Crore
Highway: 3.27 Crore
Jab We Met: 2 Crore
Also Alia’s last movie opening
Student of the Year: Rs 7.5 Crore

Highway has a limited release strategy wherein it was released in only 700 screens and that too majorly multiplexes to control costs in fact Darr @ Mall was a wider release

Release may  be expanded.

Highway collected only in metros and premium screens in Mumbai, Delhi , Gurgaon and Bangalore which is same as for Hasee Toh Phasee.

Hasee Toh Phasee has trended well and has sustained on good word of mouth it remains to be seen whether Highway can do the same

Also Try:
Highway Two Days Box Office Collection
Highway Review
Alia Bhatt’s 2 States First Look
Darr @ Mall Review
Hasee Toh Phasee Review
Upcoming Hindi Movies